Digital Marketing Case Studies

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In under 3 months, we were able to scale qualified high-ticket leads from 3-7 a month up to 15-25 qualified leads each month. This 4x lift in lead flow resulted in a ROAS lift that now has the client focusing on Google Ads as their main channel of acquisiton. 

This client came to us in the summer of 2021 with a team of only 2 founders and the goal of generating free users for their Saas product in order to seek investment within 12 months time. We have been able to achieve a cost-per-user that is 75% better than their initial target. This massive success has them negotiating large investment opportunities in only 4 months of working with our team. We are also now generating paid users for their advanced tool at a profitable return-on-ad-spend (ROAS).

Over the course of several years, we have helped this nonprofit organization spend over $571,000 of free advertising money through the Google Ad Grants for Nonprofits program. This free advertising money has helped the website receive over 350k visitors to their website, increasing donations and awareness exponentially. 

Prior to working with us, this client did not have accurate ROI/success tracking in place for their website and advertising campaigns, leading to poor performance and wasted budget. After 2 months of working with us they were receiving consistent leads that were converting into sales at a return-on-ad-spend of 4:1. Within the next few months up until Nov 2022, the conversion rate improved 4x and the returns rose from 4:1 all the way to 10:1.

This graph shows the dramatic lift in leads generated over a 1 year time period.

After roughly 6-8 months of SEO optimizations to help this client lift their relevant web traffic for the foreseeable future and beyond, we were able to more than 20x their websites organic web traffic. This has lifted their lead flow by over 7x and now provides them with nearly 300 website visitors on a daily basis, up from the 15 users per day they previously received. We continue to provide search engine optimization services to this client, who is seeing more growth in web traffic with each passing quarter.

During our 3 month Google Ads campaign testing period, we were able to successfully drive over 250 qualified leads for our client with an ad spend of roughly $14k. This resulted in them signing deals with enough financing clients for a 6:1 return-on-investment, which includes the cost of our management fee.

Our clients booking rate has been growing since the day we first took over their account. Since that time, we have see the cost per booking reduce by roughly 90%, leading to improved efficiency on their advertising efforts of about 10x. This 10x improvement in their Google Ads account is resulting in business growth, and new employees joining their team with each passing month since the day our relationship with them started. 

Since working with this client we have helped them scale their ad spend  by over 75%, allowing for revenue growth of 60-75% depending on the month. Prior to working with us, this client could not spend any more money without seeing their sales efficiency also take a dramatic reduction. We helped them scale spend with sustained efficiency, resulting in more money made.

This small local clinic came to us seeking relief from the pain of investing into advertising that never provided them with any kind of measurable results for years on end. By showing ads directly to people searching online for the exact services they provide in their local city, we were successfully able to drive measurable and profitable leads for them right from day 1. This client is currently receiving 30-35 leads a month, leading to 15+ new customers a month. With a lifetime value per customer of $500 or more this campaign is generated a return-on-ad-spend of 5:1 up to 7:1.